A bit about our speakers - Dr Andrea Siodmok
Posted on: 4 September 2012 by: Carl Haggerty - No Comments
Last but certainly not least our final speaker in our series is Dr Andrea Siodmok – Chief Design Officer at Cornwall Council
Andrea is the Chief Designer at Cornwall Council and an advisor to the UK’s Innovation Agency, The Technology Strategy Board. As an expert in innovation and design management she helps executive leaders and senior decision makers to harness the power of design to drive corporate and organisational growth.
In 2009, she set up and directed the multi award-winning social enterprise ‘Designs of the Time’ (Dott Cornwall)– an innovative design partnership that sought to demonstrate new approaches to tackling real-world problems in design and the built environment.
Prior to this as the first Chief Design Officer at the Design Council, Andrea led design programmes for the Department of Business Innovation and Skills, the Home Office and the NHS including reducing MRSA, preventing teenage crime and stimulating innovation in public services.
With a first class honours in industrial design and PhD in virtual reality sponsored by British Telecom, she has a deep understanding of design education, and is a visiting fellow at Northumbria University and lifetime fellow of the Royal Society of Arts.
Andrea has 15 years experience of promoting a strategic approach to the future of design and as an ambassador of sustainability and social innovation, she is currently a visiting fellow at the University of Northumbria, Associate to the Creative MBA at University College Falmouth and advising the European Commission as a member of the European Design Leadership Board. In 2010 she was nominated for the top fifty ‘Women to Watch’, Cultural Leadership Programme by the CCS and the Arts Council. As a representative of British Design, Andrea is regularly interviewed for national media, hasbeen a judge of international design competitions and has given over 100 speeches and keynotes on design across five continents.